PJSC "Sberbank" together with LLC "Orange Elegant Media" carried out an in-depth analysis of the problems and needs of participants in the freight and passenger transportation market. As a result, the main tasks that required a system solution were identified.

The permanently increasing cost of operation of each Transport Unit
  • Fuels and lubricants
  • Maintenance / Auto Parts / Tires
  • PLATON
  • Toll roads
  • Complicating Tax Control
  • Penalties / Legal expenses
  • Leasing / Insurance
Competition from the big business. Barriers for growth and development
  • Price "Dumping" with participation in tenders
  • Inability to participate in major procurement procedures
  • Distrust of small market participants
  • Bureaucratic barriers. Legal incompetence
Lack of working capital
  • Delay of payments from customers (up to 60 calendar days)
  • The monthly expenses for the operation of the transport unit reach 300,000 rubles per month
  • Most of the costs must be paid in advance
Control. Security. Reporting
  • The complexity of controlling costs and collecting reports of the driver in transit
  • Low-quality / counterfeit products on the transportation route
  • Unreliability of the suppliers of goods and services on the routes
  • Responsibility for the safety of cargo

For a systematic solution of ALL identified problems, a social project was developed to support small and medium-sized businesses involved in the transport industry - Bank product «Trucker».

Possibilities of the social and discount Sberbank card «Trucker»

Up to 50% on original spare parts from authorized dealers

Up to 30% on Hotels, Service Station, Car Wash, Cafe

Significant cost savings due to special conditions from program partners

Fuel card. 5000 filling stations. Discount up to 10%. Full online control of expenses in the Personal Area. VAT offset

Compensation of costs for the Plato system when paying through the Bank customer. UP TO 100%

Full integration of the personal cabinet with all program partners. Detailed reports on transactions and savings received.

Online bank. Accounting and display of all routes, revenues, costs, savings in the context of each transport unit

Integrated System "Online Accountant": accounting of all transactions, preparation of reports.

Free connection to the platform "Stock Exchange", which opens unlimited opportunities for sales growth

The credit limit is up to 300 000 rubles for the target costs for each Transport Unit

"Emergency call" button. Calling the Rapid Response / First Aid Team with one click. Taking the goods under guard.

24-hour legal support. Accident. Contesting fines. Arbitration.

Possibilities of the social and discount Sberbank card «Trucker»

Up to 50% on original spare parts from authorized dealers

Up to 30% on Hotels, Service Station, Car Wash, Cafe

Significant cost savings due to special conditions from program partners

Fuel card. 5000 filling stations. Discount up to 10%. Full online control of expenses in the Personal Area. VAT offset

Compensation of costs for the Plato system when paying through the Bank customer. UP TO 100%

Full integration of the personal cabinet with all program partners. Detailed reports on transactions and savings received.

Online bank. Accounting and display of all routes, revenues, costs, savings in the context of each transport unit

Integrated System "Online Accountant": accounting of all transactions, preparation of reports.

Free connection to the platform "Stock Exchange", which opens unlimited opportunities for sales growth

The credit limit is up to 300 000 rubles for the target costs for each Transport Unit

"Emergency call" button. Calling the Rapid Response / First Aid Team with one click. Taking the goods under guard.

24-hour legal support. Accident. Contesting fines. Arbitration.

We invite you to apply for participation in the program as a partner. To do this, you need to click on the link and fill out the questionnaire.

Fill the application form

Opportunities and benefits for Partner companies

Increase client traffic

The created social program to support the transport industry facilitates the life of carriers and combines most of the country's vehicles.

At present, there are more than 6 million units of large-capacity vehicles in Russia.

In the course of the analysis it was revealed that, in order to save fuel costs, up to 50% of motor vehicles periodically use illegal mobile gas stations with counterfeit fuel.

The program excludes the possibility of paying fuel, services and goods to companies that are not PARTNERS.

While the product we are creating has a huge demand in the market (the pre-order for the «Trucker» card that was opened for only 4 days has collected more than 100,000 applications), it can be stated with great certainty that not less than one third of vehicles (ie more than 2 million !!!) will become users of this program. The growth of the number of clients from the Partner Companies of the program participants by analysts is estimated at 25-30%.

Increase in the average check and decrease in the credit load of the Partner

There is no need to grant a deferred payment to the buyer. The purchase is financed by Sberbank at the time it is committed by providing a credit limit for each Transport Unit.

A client with an open credit limit for spending expenditures spends more and more often exclusively at the partners of the program.

Convenience of work in the program

We take care of the technical issues associated with the integration of your cash register software and the OEM.Sberbank Partner platform for online data exchange.

Online access to transparent, detailed reports on all Partner operations within the program.

Direct access to the target audience

Already one year after the launch of our mobile and web-applications, our users will become more than 3 million. The partner gets the opportunity to publish special promotions, advertising campaigns online in Target audience of the partner directly to the smartphone screen of the driver and Sberbank's personal account of the client of the program.

Based on the detailed, detailed behavioral metrics, the partner gets the opportunity to build an effective client-oriented sales strategy.

Saving of own expenses

When connecting Sberbank's Banking Service, the Partner gets an opportunity for preferential terms for Settlement and cash services and Acquiring services.

The largest trading and service companies with an extensive network of federal service have already expressed their desire to join the Program Partners.
    Among them:
  • Filling stations;
  • Roadside service: parking / hotel / cafe / car wash;
  • Insurance companies;
  • Service stations;
  • Dealers of original spare parts;
  • Payment system PLATON;
  • Emergency teams and Ambulance.

We invite you to apply for participation in the program as a partner. To do this, you need to click on the link and fill out the questionnaire.

Fill the application form
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